Last year, MSL launched its “Time to Face the Influencer Pay Gap” study in collaboration with The Influence League. The study identifies the influencer pay gap as 35% between White and Black influencers and 29% between White and BIPOC influencers – the highest of any industry in the U.S.
As part-two of the study, MSL dropped its newest research uncovering pay gap barriers and wanted striking visuals to announce it. Navigating a rebrand, I created a suite of stylized and sophisticated social assets for its Instagram and LinkedIn channels.
Agency: MSL
🎧 BIA - For Certain
